I walked into his office, a defeated salesman on the verge of quitting. Two hours later, I joined his mentorship program and signed a loan commitment for $12,500.
Nobody had ever made me feel like I was a man of such importance and stature. I strutted out the door, feeling like I owned the world.
But it didn’t start out that way.
I had stepped into his office hesitantly, intimidated by his display of success. The walls sported pictures of his skiing exploits from all over the world. His desk featured the requisite man with Mercedes photo. All of the trinkets on display looked like museum pieces.
Not long ago, product photography was a pricey headache. Every time retailers needed product shots, they had to pay professionals hundreds or even thousands of dollars.
Today, anyone can create high-quality images right from their phone. It costs almost nothing, but the payoff is huge: more sales.
Just ask Etsy: they found that 90% of their sales were driven by the image quality. The trend makes sense. Online shoppers need photos to evaluate products. The higher the photo’s quality, the more confident people will feel in their purchase.