Shop marketing: 5 ideas to steal from international hotels to increase sales
Why limit ourselves to observing only our neighbors when we have a world at our disposal? 5 tips, stolen from the best international hotels, to increase in-store sales In a society where competition between companies plays a primary role, how do you increase the sales of a store? To answer this question let's consider 5 tactics put into practice by international hotels: real strategies that can easily adapt to most commercial activities!
# 1- Satisfy the consumer's desire by guaranteeing him an innovative shopping experience
Since we are explaining how to take good marketing ideas for a shop from the tourism sector, we certainly cannot overlook the ability of companies like Airbnb to satisfy the desires of consumers, guaranteeing them innovative shopping experiences: in fact, it has long since realized that travelers of the new millennium in search of hotels are no longer enough with the classic services based on finding a place to sleep.
These expect from the structure where they will reside additional proposals such as yoga lessons, treasure hunts or other similar solutions. Of course, those who offer such alternatives to increase sales must do everything possible to attract the public using marketing, but this principle is suitable for hotels as well as for many other companies.
# 2- Pay special attention to the most loyal customers
What the best hotels do particularly well is to pay special attention to the most loyal customers. Of course, all customers are important and must be treated with respect, but the regular ones who ensure constant sources of income deserve more attention.
Attentions that certainly have realities such as Hilton, Hyatt and Marriot, which strive every day to be more in contact with loyal people, taking advantage of mobile technology and always guaranteeing new features to their applications. From these apps, bookers can do things like select the desired rooms, check-in online or ask questions without ever having to bother to call reception.
In a store, the care of the most loyal customers could go through dedicated offers or exclusive access to the new collection or end-of-season sales.
# 3- Encourage employees to share company activities on social networks
Today, more than ever, the marketing of a shop must absolutely also go through Social Networks: very powerful channels exploited to the maximum especially by some international hotels, which encourage employees to share the activities of the structure on the pages. When customers have free access to the behind the scenes of a company, it is viewed by them with less detachment.
# 4- Don't just create the usual content
When it comes to marketing for the shop, you shouldn't think that the contents of a simple business blog or others of the kind are enough: these are good for a lot of reasons (website positioning, customer loyalty, etc.), but much more can be offered to consumers.
The Four Season, for example, offers its customers a magazine of the same name, " Four Season Magazine ", in which it carries on the tradition of luxury that has always been offered. This channel allows the hotel to highlight the brand's activities through the use of alternative content that is highly appreciated by guests.
# 5- Send personalized messages to customers
Sending personalized messages to customers is quite simple for a hotel, because when booking rooms, people reveal a large number of private information to the managers of the same. This data is collected by the best facilities, not only for legal obligations, but also to establish more effective and direct communication with guests.
This is the case of the Ritz-Carlton, which one day, for example, sent a rag doll to a family who had forgotten it in their room during their stay, including in the package some photographs with the toy intent on making adventures around the hotel.
Now that we have explained how to increase the sales of a store by replicating some strategies proposed by the best hotels, all that remains is to try to apply them!
Other techniques for selling rooms in hotels
Big, comprehensive strategies are essential to ensuring a consistent level of business at your hotel, but there are other smaller tactics you can use to sell your rooms or generate additional revenue per guest:
Upselling is the process of selling a more expensive version of a service or product that a customer buys. The techniques you use in selling should be approached with a degree of precision. The key to the success of your efforts is sales timing, tone, and regularity of sales. You don't want to find it attractive, so treat it like knowledge, not selling. Make sure your guests know the options available, but let them get a little more attention.
Remarketing - Remarketing allows you to reach potential guests who have visited your site without completing a reservation. Many travelers visit various websites to explore their options during the research phase of their online booking. With remarketing strategies, you can re-reach these customers at various points while booking online and remind them to revisit your site and make a reservation with you.
Incentive or cross-selling - A cross-sale is the act of selling a product or other complementary service in order to complement the product or service that a customer buys. Providing incentives in the form of additional products or services may be what causes your guest to confirm your reservation. Think of value-added items like a free massage or a local tour.
Building a Local Partnership - If your hotel is not located in a remote or isolated destination, there must be plenty of business activities and other attractions with which you can form a mutually beneficial partnership. Promotion in association with restaurants and specialty stores such as ski equipment rentals, adventure companies, parks and museums can help facilitate easy and effective marketing. And this type of partnership can work regardless of how a guest plans their trip - whether they book accommodation first or create their own itinerary before looking for a hotel.
Make your reservation easier on your website - The importance of a good website environment for travelers cannot be overestimated. Nothing drains their enthusiasm faster than a slow, confusing, or tangled network. Make sure your device is clean, easy-to-use, mobile-friendly and has clear action buttons, such as "Book Now," for potential guests to click on. If direct reservations are great value, your site should be a priority.