Staff satisfaction survey: everything you need to know
Don't know the satisfaction level of your employees? Conduct an internal investigation to find out. As you surely know, satisfied employees work more carefully, guaranteeing a better final result.
The companies defined as "best place to work" are companies that consider the HR department to be strategic and decisive for achieving company results.
Are you interested in understanding more on this topic? Keep reading
The importance of having satisfied staff
First of all, it must be considered that the results of an internal investigation are the basis on which to plan a strategy aimed at efficiently managing personnel. Furthermore, the results obtained from this type of research allow to analyze not only the organizational climate, but also to have an evaluation by the employees regarding the company structures, equipment, workload and benefits offered.
In addition to understanding more precisely what should be improved internally, the survey is a way to show employees that the company cares about them and wants to create a pleasant environment for everyone.
6 advantages deriving from the implementation of an internal survey
Many companies have not yet implemented this process because they do not know the benefits it brings. Here are the benefits:
By simply carrying out the survey, it is possible to notice a significant change in the collaborators, who feel more valued and motivated.
Discovering problems you were not aware of
Internal satisfaction surveys are excellent tools for uncovering problems you did not know about, but that will only happen if you give employees the opportunity to respond anonymously.
In this way, controversial problems will be overcome more easily and the turnover rate is reduced.
Better business reputation
Satisfied workers are more likely to speak highly of the company. According to Great Place to Work, the company that takes care of its employee ensures that, in turn, the employee will take care of the customer. Therefore, this has a direct impact on the consumer satisfaction index, which amounts to 3% more than companies that do not adopt strategies to improve the organizational climate.
Less costs and more investments
As we have already said, by reducing employee turnover, the company also manages to reduce expenses related to training, for example.
The same goes for customers who, when treated well, tend to be more loyal to the company, which will result in lower marketing costs and more bargaining power with suppliers.
Alignment of organizational culture
Another important benefit of internal satisfaction research is finding out if there is an alignment between organizational culture and workers' actions.
Culture needs to be aligned with the organization's main goals and, through research, it is possible to identify which cultural changes are most needed.
Optimization of HR actions
The internal satisfaction survey also serves as a tool to help prioritize what will be the first actions that the HR department will have to implement.
What is the ideal time to administer research?
This is a survey that must be applied regularly, at least once a year. However, if the management perceives some problems it is necessary to propose it again.
Absences of the worker
If the worker tries to spend as little time as possible in the office, it means that the working environment is not pleasant.
Request for resignation
If the working conditions are unbearable: there is a lack of recognition on the part of managers and there are relationship problems with colleagues, it is possible that employees resign (and this leads to an increase in costs).
Absences for health reasons
If the worker begins to get sick more easily, it is a sign that the stress is high or there are other factors affecting the health of the staff.
A dissatisfied employee usually discharges this dissatisfaction onto the customer. This results in a lack of patience and commitment of the staff and consequently numerous complaints can occur.
When the employee is dissatisfied, frequent failures occur and therefore one has to review / redo the work very often.
Gossip and conversations in the corridor indicate that the weather is heavy. It is important to note that this can be demotivating (especially for those who are the subject of these gossip). Therefore, attention should be paid to these symptoms and do not wait for the situation to become unbearable before resorting to investigation.
The 5 steps to apply the survey correctly
Correctly applying the internal satisfaction survey is one of the decisive factors in making the initiative a success. Therefore, here are the 5 steps to implement it correctly:
Think about the research approach
If there are specific problems that need to be addressed more intensively it is important that the questions are formulated in a way that investigates that issue.
Develop the questionnaire
Preparing the questionnaire and choosing the method of evaluating the answers is essential. Do not forget to formulate the questions clearly, for example by making sure that the answers are “yes” or “no” (“Is my professional performance adequately evaluated by my superiors?”). In addition, questionnaires with different response alternatives should be considered. Here's another example: "What makes you most satisfied at work?"
- () Business environment
- () Remuneration
- () Benefit
- () Stability
- () Other
Communicate the initiative to employees
Organize a meeting to inform employees of the initiative. Explain the goals to them and explain the importance of the answers to them. It is important for employees to know that their opinions will make a difference in the work environment.
You choose to make the questionnaire available online to facilitate employee access and to ensure that responses are anonymous, which will lead to greater credibility and greater adherence.
Analysis of the results
By analyzing the results obtained, establish priorities based on the current economic situation of the company and also on its mission, vision and values.
Make a final report
The final report should clearly and objectively show which problem has been identified, its severity and what measures will be taken by the company to reverse this situation.
Internal Satisfaction survey in small companies
Listening to employees is a priority of any organization, as they are the heart of the company.
Many small businesses only focus on customers, strategies and business models. But they end up neglecting the employees, who are essential to the success of the business.
It is no coincidence that many experts argue that human capital is a company's greatest asset.
Therefore, in the next strategic planning, your company must consider the investment in managing people among the priorities and look for actions and tools (such as the internal satisfaction survey) to listen and understand their employees.
If used well, the information obtained from the survey will lead to the improvement of the organizational environment, which will lead to several advantages for the company, such as increased productivity, reduced costs and reduced turnover.
All this will make the company more competitive in the market, guaranteeing more sales, greater profits and a better reputation in the market. Did you like this guide? Leave a comment or follow us on Linkedin to view other HR related content.